Tuesday, August 16, 2011

Is CRM Software a good fit for you SMB?


Business tips from the Ascentive team

There's no doubt that a small business' success depends upon a strong relationship with its customers. Cultivated by a sales force and a well-structured sales process, a strong relationship without your customers will lead to high sales. And one of the components of a well-structured sales process is Customer Relationship Management (CRM) Software.
                       
CRM software is actually most successful when used as a widely implemented strategy for managing a company’s interactions with customers, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
Although many CRM tools are designed with large corporates in mind, there are plenty of application suites available that are well tailored for Small to Medium sized businesses (SMBs).  In fact, the right suite of customer relationship management tools can help your business save money as well as generate sales. It is therefore crucial for SMBs to choose a suitable CRM solution for their specific business needs.

If you are in the market for a customer relationship management solution, a web based CRM suite is a great choice for SMBs, since you get to enjoy unparalleled flexibility that too at unbeatable rates. In addition, your online CRM software can be tailored to match your specific needs and requirements to ensure that you get the most out of your investment. No matter how unique your needs are, the web based CRM would be a much better and cost effective option for you as compared to on-site CRM.

Contrary to on site CRM, web based CRM does not require investing in a dedicated server and, gives you the flexibility to log on to the CRM tool using just your Internet connection. In addition to accessing all the information that you may need, you can also set different access levels to ensure that only relevant information is passed on to the staff members in your company.

Finally, Small business CRM software allows you to stay connected with your business even if you are traveling or are holidaying abroad. With 24X7 connectivity, it is easier to manage your business activities at the click of a mouse. Sensing the growing popularity of web based CRM systems, many vendors who earlier specialized in on site CRM only are now selling customized web based CRM tools and CRM software applications to improve their sales figures. Of course, you need to shop around to find a CRM solution that is not only suitable for your business but also right for your pocket.

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