Wednesday, April 20, 2011

10 Alternative Marketing Techniques

Business Ideas from
Although cold calling is a time-honored technique, it's also the one that yields the least results. Studies say that customers actually have to be contacted, or "touched", seven times before they feel comfortable enough to make a purchase. The key is to use multiple techniques to build a customer base and close sales. Here are the ten techniques you need to attract customers and stop cold calling:

1) Email
Without a doubt, email is your number one sales tool. Send out a regular email newsletter to customers so they keep you in mind when they make their purchases, and quick email "blasts" to advertise specials that they can't resist.

2) Flyers
Although it may seem like a thing of the past, a strategically placed flyer can really grab a future customer's attention. Rather than plastering neighborhoods, aim for places have something in common with your business. For example, if you run an auto body service, post some of your flyers at a car wash.

3) Seminars
Offering your expertise as a speaker at a conference is a great way to generate sales. Speaking at seminars will allow customers to put a face to your service and feel more comfortable buying your product.

4) Convention Booth
In addition to speaking at conferences, set up a booth at the conference with literature on your product or service that future customers can take away.

5) Business Card Software
Business card software allows you to quickly share your information with customers. Try Inputting your biz card info into Constant Contact, iContact, or Gravatar.

6) Website
Every business should have a website that acts as a portal to their product or services and invites visitors to sign up for their newsletter. In addition to the website, be sure to set up a fan page on Facebook.

7) Blog
Another great technique is to write a blog on your website and link it to your newsletter. The blog will provide your company with a "voice" that customers can warm up to.

8) Referral Program
A referral program is a great way to get customers to work for you and attract more customers. Offer a referral program to customers others when they send you a lead to contact for a potential sale.

9) Press Releases
News outlets are always hungry for something to write about. Try writing and distributing some press releases through a company like

10) Image Boost
Finally, hire someone to call and make appointments on your behalf for meetings with people you already have a connection with. This will give your company's image a boost and inspire more faith from your customers in your service or product.

No comments: