Online casinos are often credited with starting the affiliate marketing movement. Today, online gambling is not staying when it can hit with new programs. Casino Affiliate Programs (CAP) the world's largest and longest-running resource for the online gambling affiliate marketing industry has just launched a brand new & improved website, company officials announced. Although the site will offer several new features, functionality and designs, one of the highlights for affiliate marketers will be where users are presented with the best affiliate programs for their specific region or target market - geo-targeted automatically by their location. CAP's new and exclusive affiliate revenue optimization service, is perhaps the most important change. Earlier this year, the website launched a prototype of the service, which provides affiliates with a way to quickly find affiliate programs best suited to the specific countries they target and marketing methods used. In addition, the service allows CAP to negotiate the best revenue deal for that affiliate through the strength of its community. "Using a wide range of industry research, we've worked hard to make sure that the new CAP is the best possible online affiliate marketing resource available to the online gambling industry," said Warren Jolly, CEO of Affiliate Media, CAP's parent company.