Friday, January 29, 2010

Bet-at-home adds transparency to affiliate network

Gaming sites continue to work hard to build and refine their affiliate marketing programs. Recently, said it signed with the Montreal-based affiliate program, Income Access, to increase many of its back-end performance metrics. The new partnership will reportedly provide Bet-at-home with i-gaming software for its multi-lingual affiliate program. Additionally it will feature a variety of program management tools and tracking reports to help the company optimize and make it attractive to affiliate marketers, an Income Access spokesperson said. " offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them," said Income Access CEO, Nicky Senyard. Affiliates who join the program will be able to take advantage of Income Access' program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximize their advertising efforts, the company said. is part of Mangas Gaming, a Paris-based online gaming and sports betting group that boasts 1.8 million registered users from European countries and is listed on the Frankfurt stock exchange.