Friday, January 29, 2010

Bet-at-home adds transparency to affiliate network

Gaming sites continue to work hard to build and refine their affiliate marketing programs. Recently, Bet-at-home.com said it signed with the Montreal-based affiliate program, Income Access, to increase many of its back-end performance metrics. The new partnership will reportedly provide Bet-at-home with i-gaming software for its multi-lingual affiliate program. Additionally it will feature a variety of program management tools and tracking reports to help the company optimize and make it attractive to affiliate marketers, an Income Access spokesperson said. "Bet-at-home.com offers a versatile playing platform, with a wide range of entertainment that appeals to players and the affiliates that currently work with them," said Income Access CEO, Nicky Senyard. Affiliates who join the bet-at-home.com program will be able to take advantage of Income Access' program management tools and tracking reports, as well as a full variety of marketing tools that will help them maximize their advertising efforts, the company said. Bet-at-home.com is part of Mangas Gaming, a Paris-based online gaming and sports betting group that boasts 1.8 million registered users from European countries and is listed on the Frankfurt stock exchange.